Why Add a Countdown to Your Omnisend Flows
Workflows Send per Shopper
Cart and browse workflows trigger when each shopper acts. A timer rendered at open shows the true time left in every message.
Contact Properties Set the Deadline
A custom contact property holding a date becomes the expire value through a personalization tag in the image URL.
A Design That Matches the Store
Build the banner with your product imagery and fonts, and design the final hours and after-deadline stages separately.
Opens by Workflow and Client
Tag the timer URL with the workflow name and see opens by workflow, email client, and country.
What a DynaPictures Timer Adds to Omnisend
Stages Across the Workflow
Design the first reminder, the urgent version, and the after-deadline banner as stages of one timer. DynaPictures serves the stage that matches the offset to the deadline, so a single image URL in your Omnisend workflow shows the right creative at each step.
Correct Whenever the Shopper Opens
The image is rendered when the email is opened, cached for a minute, and animated for 60 seconds. A shopper who opens the second reminder a day late sees the real time left on their offer.
Contact Property Tags in the URL
Append a contact property tag to the timer URL as the expire parameter, for example ?expire=[[contact.offer_ends]] with the property holding DD-MM-YYYY--HH-MM, or an ISO 8601 value. Set the property with a workflow action when the cart or offer is created, and DynaPictures counts down to it.
Everything in Every DynaPictures Timer
A Plain img Tag, Any Email Client
The timer is a GIF loaded through a standard img tag, so it shows wherever images do: Gmail, Apple Mail, Outlook, and Omnisend's own preview. Outlook for Windows displays the first frame as a still image.
Rendered When the Email Is Opened
Each open fetches a fresh image with the time left at that moment, then animates for 60 seconds. A subscriber who opens on day three sees day three, not the countdown from send time.
One Timer, a Deadline per Subscriber
Append a Omnisend date merge tag to the expire parameter and every recipient counts down to their own date. Format it as DD-MM-YYYY--HH-MM in the timer's timezone, or as an ISO 8601 timestamp with an offset.
Stages That Switch on Their Own
Design separate banners for the teaser, the final hours, and the time after the deadline. DynaPictures picks the right one from the offset to your target date, so the same URL keeps working across the whole campaign.
Opens by Campaign, Client, and Country
Every open is logged with the email client, country, and any custom query parameter you add. A Omnisend campaign name in the URL shows up as its own row in the analytics dashboard.
Gauges and Progress Bars
The remaining time can drive a radial gauge, a simple gauge, or a line progress bar in the same design. Digits are the default, not the only option.
Runtime up to 30 Days, Custom on Pro
Every plan runs a timer up to 30 days ahead of its deadline, which covers most promotions. The Pro plan lifts that limit for long-running campaigns.
No Hard View Caps on Paid Plans
The free plan serves 100 opens in total, enough to test a real send. Paid plans include a monthly view allowance sized to your list and are never throttled or watermarked.
How to Add a Countdown Timer to Omnisend
Design the Timer in the Generator
Open the DynaPictures countdown timer generator, set the target date and timezone, design the stages you need, and publish. You get a stable image URL ending in .gif.
Paste the URL Into a Omnisend Image Block
Add an image to your Omnisend email and use the timer URL as its source. To personalize, append ?expire= followed by a Omnisend date merge tag formatted as DD-MM-YYYY--HH-MM.
Tag the Send and Watch the Opens
Add a query parameter such as campaign= with your Omnisend campaign name. Opens then appear per campaign in the DynaPictures analytics dashboard.
Who Uses Omnisend Countdown Timers
Shopify and WooCommerce stores on Omnisend
Giving each shopper a countdown to their own cart or discount expiry.
Brands running seasonal campaigns
Reusing one branded timer for each sale by changing the target date.
Retention marketers sending win-back offers
Putting a real deadline on a segment offer and measuring opens per campaign.
See a Timer Go From Editor to Inbox
Book a short walkthrough: build a timer in the generator, paste it into Omnisend, and watch it update on open.
Where DynaPictures Differs From Other Email Timer Tools
Live on Every Open
Many timer services pre-render one GIF at send time, so late openers see stale numbers. DynaPictures regenerates the image on each open and caches it for one minute.
Personalized Deadlines Through Omnisend Merge Tags
One published timer serves a different deadline per recipient through the expire parameter. Many tools support a single fixed date per timer.
Multi-Stage Designs
Separate designs for early, urgent, and after-deadline stages, switched automatically by offset. Many tools offer one design and a blank or zeroed timer after the deadline.
Gauges and Progress Bars Driven by the Countdown
Show the time left as a filling gauge or a shrinking bar as well as digits. Many email timer tools render digits only.
A Full Design Editor, Fonts Included
Any Google Font or an uploaded brand font, free layout, images, and an AI background generator in the same editor. Many timer tools offer a fixed layout with a color picker.
Analytics You Can Segment
Opens broken out by campaign parameter, email client, country, and time of day. Many tools report a single view count or nothing at all.
Related Email Countdown Timers
Frequently Asked Questions
Publish the timer in DynaPictures and copy its image URL. In the Omnisend editor add an Image block, choose to insert from a URL, and paste the timer URL. Add a link and alt text as for any image.