Why Add a Countdown to Your Brevo Campaigns
One Timer, Three Sending Modes
The same image URL works in a Brevo campaign, an automation workflow, and a transactional template sent through the API.
Attributes Set the Deadline
A contact attribute holding a date, or a parameter passed with a transactional send, becomes the expire value of the timer.
Custom Design, Every Stage
Design the banner in a full editor and add separate designs for the final hours and for after the deadline.
Correct on Every Open
The timer is rendered when the email is opened, so late openers of a campaign see the real time left.
What a DynaPictures Timer Adds to Brevo
Stages Instead of Re-Sends
Design an early banner, an urgent banner, and an after-deadline banner as stages of one timer. DynaPictures picks the stage from the offset to the deadline, so the URL in your Brevo template shows the right creative whether the contact opens on day one or in the last hour.
Rendered at Open, Animated for a Minute
Each open fetches a fresh image with the current time left and plays 60 one-second frames. Brevo's campaign opens spread over days, and each of them sees a correct countdown.
Attributes and Params in the Timer URL
In campaigns, append a contact attribute to the timer URL as the expire parameter, formatting date attributes with Brevo's date filter to DD-MM-YYYY--HH-MM. In transactional templates, pass the deadline as a parameter in the API call and reference it the same way.
Everything in Every DynaPictures Timer
A Plain img Tag, Any Email Client
The timer is a GIF loaded through a standard img tag, so it shows wherever images do: Gmail, Apple Mail, Outlook, and Brevo's own preview. Outlook for Windows displays the first frame as a still image.
Rendered When the Email Is Opened
Each open fetches a fresh image with the time left at that moment, then animates for 60 seconds. A subscriber who opens on day three sees day three, not the countdown from send time.
One Timer, a Deadline per Subscriber
Append a Brevo date merge tag to the expire parameter and every recipient counts down to their own date. Format it as DD-MM-YYYY--HH-MM in the timer's timezone, or as an ISO 8601 timestamp with an offset.
Stages That Switch on Their Own
Design separate banners for the teaser, the final hours, and the time after the deadline. DynaPictures picks the right one from the offset to your target date, so the same URL keeps working across the whole campaign.
Opens by Campaign, Client, and Country
Every open is logged with the email client, country, and any custom query parameter you add. A Brevo campaign name in the URL shows up as its own row in the analytics dashboard.
Gauges and Progress Bars
The remaining time can drive a radial gauge, a simple gauge, or a line progress bar in the same design. Digits are the default, not the only option.
Runtime up to 30 Days, Custom on Pro
Every plan runs a timer up to 30 days ahead of its deadline, which covers most promotions. The Pro plan lifts that limit for long-running campaigns.
No Hard View Caps on Paid Plans
The free plan serves 100 opens in total, enough to test a real send. Paid plans include a monthly view allowance sized to your list and are never throttled or watermarked.
How to Add a Countdown Timer to Brevo
Design the Timer in the Generator
Open the DynaPictures countdown timer generator, set the target date and timezone, design the stages you need, and publish. You get a stable image URL ending in .gif.
Paste the URL Into a Brevo Image Block
Add an image to your Brevo email and use the timer URL as its source. To personalize, append ?expire= followed by a Brevo date merge tag formatted as DD-MM-YYYY--HH-MM.
Tag the Send and Watch the Opens
Add a query parameter such as campaign= with your Brevo campaign name. Opens then appear per campaign in the DynaPictures analytics dashboard.
Who Uses Brevo Countdown Timers
Ecommerce stores on Brevo automations
Adding a cart or discount deadline to abandoned-cart and win-back workflows.
SaaS teams sending transactional email
Passing a trial end or invoice due date as a template parameter through the Brevo API.
Marketing teams running segmented campaigns
Giving each segment its own deadline while reusing a single branded design.
See a Timer Go From Editor to Inbox
Book a short walkthrough: build a timer in the generator, paste it into Brevo, and watch it update on open.
Where DynaPictures Differs From Other Email Timer Tools
Live on Every Open
Many timer services pre-render one GIF at send time, so late openers see stale numbers. DynaPictures regenerates the image on each open and caches it for one minute.
Personalized Deadlines Through Brevo Merge Tags
One published timer serves a different deadline per recipient through the expire parameter. Many tools support a single fixed date per timer.
Multi-Stage Designs
Separate designs for early, urgent, and after-deadline stages, switched automatically by offset. Many tools offer one design and a blank or zeroed timer after the deadline.
Gauges and Progress Bars Driven by the Countdown
Show the time left as a filling gauge or a shrinking bar as well as digits. Many email timer tools render digits only.
A Full Design Editor, Fonts Included
Any Google Font or an uploaded brand font, free layout, images, and an AI background generator in the same editor. Many timer tools offer a fixed layout with a color picker.
Analytics You Can Segment
Opens broken out by campaign parameter, email client, country, and time of day. Many tools report a single view count or nothing at all.
Related Email Countdown Timers
Frequently Asked Questions
Publish the timer in DynaPictures and copy the image URL. In the Brevo drag-and-drop editor add an Image block, choose to insert from URL, and paste the timer URL. Set the link and alt text as usual.